Who supplies the data?
The client does. This can be bought from people like www.corpdata.co.uk, there are two main reasons for this: a) some telemarketing companies will add a margin on top and sell you the same data. b) The data is licensed to you and not the telemarketing company. No telemarketing company I know holds data in-house of specific data.
What amount of time is needed for a telemarketing campaign?
I would suggest 20 days, although we do do 10 days as a minimum, this gives us the opportunity to not only get leads from those on the phone there and then but also deal with call backs and further info requests that may take time to convert, any less than this and you will not be giving yourself the opportunity for it to succeed.
Should I send a mailer out beforehand?
Statistics show that a good mailer with a follow up call can provide great results, speak to someone like Hanne Widmer at www.bluespiral.co.uk for your mailing needs.
How will a typical campaign run?
Before a single call is made everything must be agreed by both parties, from qualification process to what is being said, communication throughout the campaign is paramount, if things are not going to plan you have to choices, a) moan about it and blame the telemarketing company your working with. b) work with them to find out what is going wrong, is it a bad time of year, is it that people do not really understand the product//service. There is always an answer for any campaign going wrong, you just need to find the right angle
What if people want information?
This can happen a lot, and it is not just a palm off, we know how to recognise which are genuinely interested and which are timewasters simply by asking a few questions before we end the call, many of the products we promote are things that people will not hand a credit card over for, they tend to be in the thousands of pounds and therefore take consideration before making a decision. Always have something you can send that will add favour to a potential client.
What will be said on the phone?
After some initial consultation with the client we will come up with a script. The reason for this is synergy! This way the client knows what we are saying and they are happy with the enthuses we are putting onto certain areas of the conversation, that the qualification questions we are asking are correct, and through calling we will make minor changes depending on what response we are receiving.
How will campaign results be reported?
On a daily basis, we will split the data into several sections. The main section will remain as it is, but we will copy and paste things like, Appointments, Short Term Leads, Long Term Leads, Info requests, and client to deal with, into separate sections for easy access. Normally done in Excel.
How many calls will be made a day?
A good telemarketer will make between 100 and 115 calls a day, depending on the level of decision maker you can expect between 20 and 45 decision maker contacts a day.
Who will make the calls?
Depending on experience we will put out best telemarketer on every job, and they will stay on it until the campaign finishes or a decision is made to move another person on to it depending on level of success both good and bad.
How much time do you need to put together a campaign?
One working week, so we can prepare the data, brief the telemarketer and make sure everything is in place to start.
